Britain's Got Talent's 'superstar' Susan Boyle hires DADA PR

TalkbackTHAMES has hired Scottish agency DADA PR to handle the media furore around Britain's Got Talent contestant Susan Boyle.

Boyle and her PRO
Boyle and her PRO

Boyle is a 47-year old who has said she has never been kissed.

Her performance of the Les Miserables hit 'I Dreamed A Dream' has generated 50 million views so far on YouTube.

Sky News said the video could soon become the most-viewed YouTube video of all time.

She has not only been featured all over the UK press, but is causing international interest, particularly in the US. Oprah Winfrey has invited her to appear on her show, and Demi Moore put out on twitter that  Boyle's performance had moved her to tears.

DADA PR's account director Elaine McLaren is working with the TV production firm's inhouse press team to handle the international media.

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