Hill & Knowlton East Africa will cover Kenya, Uganda and Tanzania and will be headquartered in Nairobi.
The creation of the company follows the acquisition of 27.5 per cent in the ScanGroup by WPP in 2008. The company will begin operations at the beginning of May 2009.
Paul Taaffe, Chairman & Chief Executive Officer of Hill & Knowlton said: ‘Hill & Knowlton has historically pioneered the development of international public relations and has been an early entrant into several international markets. We believe that Africa is perhaps the last great emerging market opportunity globally, and both our international client base as well as domestic clients in key African markets are seeing strong growth as well as rapid and positive change.
Under the arrangement, Scangroup's existing PR business will run under the joint venture, and all current public relations consultancy work being undertaken by Scanad PR will in future be offered under the H&K East Africa brand.