Brando handed First Direct brief

First Direct has appointed Brando to drive awareness of its offset mortgage offering, following a competitive pitch.

First Direct: online banking
First Direct: online banking

The initial three-month programme will see Brando attempt to combat consumer cynicism and ignorance of offset mortgages, and creating a thought leadership platform for First Direct.
The team will be headed by Brando’s deputy managing director Shelley Morrell, who reports to First Direct PR manager Amanda Brown.
Brando was handed a major chunk of Mars’ consumer business this month. Following a pitch that included Ketchum, Brando now sits alongside Jackie Cooper PR on Mars’ ‘chocolate roster’.

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