Axicom, the European arm of Cohn & Wolfe's global technology practice, will work with Panasonic's broadcast technology and professional plasma and projectors business units. The agency won the account following a three-way pitch.
The brief will focus on the UK, France, Spain and Italy. The agency will also provide additional PR support across Scandinavia, Central Europe and Eastern Europe.
Axicom will focus on raising the profile of Panasonic's broadcast and professional audio-visual products, which include cam-corders, HD cameras, plasma screens and projectors.