The multimedia campaign, which includes TV and print advertising, will aim to encourage Brits to use their free time - whether a lunch hour or a holiday - to explore what England has to offer.
Trimedia UK has been awarded the six-month contract worth approximately £50,000 to launch the campaign.
The campaign has been built on insights gained from extensive research carried out by VisitEngland. The tourism body found that one in five of those who took an overseas holiday last year have said that they would consider switching to the UK this year to save money and that 60 per cent of Brits said that the exchange rate currently puts them off taking holidays and breaks abroad.
The campaign will be supported by 600 offers from partners such as free entry to attractions for kids and three nights for the price of two hotel offers.
VisitEngland was recently split out from VisitBritain to become a separate entity exclusively marketing England to potential holidaymakers.