Opinion: From our Readers - Communicators' role in the post-G20 world

It is clear the new global settlement that has emerged from the G20 summit impacts all of us in communications.

A real shift is taking place in the relationship between government, business and society that requires us to redefine the role of business in today's volatile economy.

As commercial strategies must adapt to the volatility, so must corporate reputation strategies. We must build trusted relationships with new audiences as the reach of government increasingly extends across different sectors. We need to look at how best to help our clients grow revenues by building competitive difference, identifying platforms to support the move to new markets, and maintaining relevance in a world that refuses to stand still.

As a function able to provide an external perspective, communicators are uniquely placed to help organisations and business leaders find their way into the post-G20 world.

Chris Clarke, founder, Clarke Mulder Purdie

Email letters (200 words maximum) to prweekletters@haymarket.com

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