The experience of ever more graphic health warnings on cigarette packs suggests its impact will be limited. After all, if you're a regular Big Mac muncher, you're probably not the most health-conscious consumer. However, I am encouraged by the move, not because it will change people's eating habits overnight, but because it is recognition from the Government that it has to adopt a holistic comms strategy to tackling obesity.
It also represents a positive and co-ordinated step forward by the fast-food industry, which is so often unfairly pilloried as the cause of the nation's health problems.
The Government seems to have finally got its act together and recognised that people need information when buying food to eat at home and while eating out. While adding calorie counts on burgers and sandwiches isn't a cure-all, it's a step towards a healthier Britain.
Michael Bennett, MD, Pelican PR