Editor's Desk: Patrick Burgoyne, Creative Review

The definitive title for creatives and graphic designers launches website

Patrick Burgoyne: Creative Review editor
Patrick Burgoyne: Creative Review editor

Describe the magazine

We are a monthly magazine for graphic designers and creative people working in advertising and visual arts and communications. Our 'agenda' pages show what's on, from books to exhibitions; 'work' looks at upcoming projects; 'crit' is the boosted reviews section, and we also run features.

Who reads the title?

Mostly people aged under 35 who work in the creative industry.

You about to launch a website. Why now?

For the past two years we have run a successful blog, but this can be limiting. In May, we aim to have all the content from the magazine on creativereview. co.uk, as well as video-based content, making our online offering a lot richer.

Describe an ideal Creative Review feature

At heart we are about inspirational, beautiful and clever work. We try to find an unexpected and innovative solution to design or comms problems. Anything that generates an argument or debate is fine by us.

Of which feature are you most proud?

A piece on the blog generated our best traffic, so we followed it up in the magazine. TV props agency The Glue Factory showed work in Miami called 'God's eye view', where it imagined images from the Bible as if seen on Google Earth. We then profiled the creative group for its tenth anniversary.

What is your relationship with PR professionals like?

Most people we deal with are pretty savvy on that level, especially ad agencies, so they tend to be either in-house or do it themselves. We want them to tip us off on things early. It is getting harder as clients are focused on getting stories in the nationals rather than with us.

PR pet peeves?

We still get annoyed when something comes out in a rival title when we were told we would be having an exclusive.

Media must haves?

The Guardian, Design Week, US website Design Observer and a blog by Creative ad agency called Scamp.

Contact Patrick.Burgoyne@centaur.co.uk

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