Who are the space barons?
Editor of Bauer's newly launched magazine is Keith Kendrick. Celebrity chefs are on the books and the launch issue includes pieces from Gregg Wallace, James Martin, Gordon Ramsay and Ainsley Harriott.
Get the tone right
The monthly magazine taps into people's need to save money and cook at home. Not in a' beans on toast' way; more in a 'dazzling dinner party' way. Lots of tips and techniques throughout.
The PR relationship is a slow burner. 'We kept contact with PR agencies to a minimum to ensure confidentiality before the launch,' says Bauer's managing director David Goodchild. 'But now we welcome contact from PR professionals who can provide relevant contributions, anything from brands and products to events.'
Circulation Initial print run of 120,000
Launch date 31 March
PR friendly score: 7/10