The Week in Technology

Headstream to promote talent site Noostar

- Noostar, the website that bills itself as 'the world's biggest talent show', has hired online specialist Headstream for its official launch. Noostar was founded by TV presenter Graham Norton's production company and allows users to upload videos of themselves performing. The videos are then viewed by industry scouts and voted on.

- Ubisoft, the French game publisher, has appointed a former Electronic Arts publicist as specialist PR manager. Louise Marchant, who worked on big-name brands Need for Speed and Rock Band, will report to Ubisoft PR manager Stefano Petrullo. Marchant will work on PR campaigns for forthcoming games Splinter Cell Conviction and Call of Juarez 2.

- has brought in Ash Communications to launch the site in the UK. The website allows fans to access fixtures, events and details for their favourite sports teams. Ash Communications will work on media relations, social networking and viral campaigns to create awareness for the website and build its paid-for subscriptions base.

- Sony Ericsson and Vodafone have collaborated on an online campaign to promote the launch of the Sony Ericsson W715 Walkman phone and Vodafone's 'Find and Go' navigation service. The campaign is being managed by Band & Brown offshoot Brando and digital agency Dare. The new website features personalised guides to London from British singer-songwriters Amy Studt, Zarif and Eliza Doolittle.

- Nexus Telecom, the telecoms company, has appointed Mi Liberty to raise its profile at industry event Management World in Nice, France, this May.

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