Posted by Robin Wilson
13 April - I noticed that Facebook has started recommending brand profiles in the 'People You May Know' section. This could be great for brands on Facebook in terms of getting their profile in front of people who could be interested in what they have to say. However, it depends on Facebook getting the recommendations right and putting relevant profiles in front of people.
STRIKING THE BALANCE
Posted by David Hargreaves
13 April - We have been involved in a number of sessions with clients as part of helping them define their social media strategy. My sense is we are beyond the 'let's experiment' stage and have moved on to the 'we need to join up all these experiments' phase. A big question facing many brands is how to strike the balance between engaging with their target audience on their site, or on a third-party site or a property that is a hybrid of the two.
TOP TRENDING TOPIC
Posted by Michael Litman
13 April - I've been keeping half an eye over the weekend on the steadily building #AmazonFail, which is the top trending topic on Twitter, and there are at this minute more mentions than even Easter. It's also starting to garner mainstream coverage as the traditional press catches up, but as far as I know it started on Twitter and then made its way through the blogosphere shortly after.