The Week in Healthcare

CAS signs Mountway

- Mountway, a maker of products for independent living, has brought in CAS Marketing Communications to handle its PR activity. Mountway has extended its range of assistive products to encompass bathing, the bedroom, transfer aids, daily living and mobility aids.

- The Health Professions Council, which is gearing up to become the regulatory body for the psychology profession, has hired Tewkesbury-based agency Vivid for a six-month campaign to launch its official register of psychologists. The account will be headed up by Vivid directors Hilary Allison and Caroline Rawlinson.

- EdenCancan has won a brief to handle press and publicity for nutritionist, diet guru and author Zoe Harcombe. The agency's brief will also include the author's collection of diet books. It will focus on media relations for health, wellbeing and weight loss, as well as book reviews.

- Focus, a new energy drink designed to boost physical and mental vitality, has appointed Nobull Communications to handle its launch in the UK. The drink will be available to buy online and from retailers this month.

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