Frank's brief is to re-introduce the brand to the UK fashion and consumer press, generating coverage through a series of creative brand campaigns. The agency will also provide a press office function and bring in celebrity endorsements.
Founded in 1902, Russell Athletic bills itself as the ‘original American sportswear brand'. The brand dresses American athletes across field, track and court - including many stars of the Major League Baseball and the National Basketball Association (NBA).
Russell Athletic is part of the Integrix Sports Group, which also owns Fila - a brand Frank PR has worked with for over two years.
Recently Russell Athletic has found itself embroiled in controversy in the US, as a number of colleges and universities have cut ties with the brand over allegations of workers rights abuses in South America.