Grosvenor is part of the same group as Grosvenor Estate, a portfolio of businesses and rural estates owned by trusts on behalf of Gerald Cavendish Grosvenor, the 6th Duke of Westminster, and his family.
The agency won the consumer account in a competitive pitch. The brief is to raise profile of Belgravia and Mayfair, as well as the Grosvenor brand and its associations with luxury living.
The Communication Group will promote Grosvenor's retail, residential and business properties to Londoners and international and British visitors to the city. The agency will target glossy magazines and the international and national press.