Lobbyists say no to Damian McBride

Public affairs agency bosses have laughed off the idea of employing Damian McBride as a lobbyist.

Lewington: Hanover MD
Lewington: Hanover MD

McBride resigned as Gordon Brown's political and press adviser this weekend as emails outlining a viscous smear campaign were made public.

McBride's next move is unknown. Previously, lobbyists have been keen to sign up anyone linked to Brown's inner circle, but this week it appeared highly unlikely that many agencies will attempt to snare the former special adviser.

Hanover Communications MD Charles Lewington said: ‘I am loathed to kick a man when he is down but he demonstrated a clear lack of judgment and professionalism. I fear his reputation is so badly damaged that only a long period building churches in Rwanda will restore it.'

In a reference to Brown's former press secretary Charlie Whelan, Lewington added: ‘Where will he end up?  Clearly being political director for Unite would be a waste of his talent. How about a judge on Britain's Got Talent?'

Lewington is a former press secretary to ex-Tory leader John Major. His sentiments were shared by other Tory-leaning agency bosses.

Bell Pottinger Public Affairs chairman Peter Bingle said: ‘I doubt that anybody will want to employ him for a while other than perhaps a trade union. In the meantime, perhaps a spell in the Big Brother House would be a good idea?'

Kevin Bell, regional president of Fleishman-Hillard, was also dismissive of McBride's market value - and of the market value of Labour aides in general. Bell said: ‘Ex-Labour spin doctors don't have the cachet they once had.'

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