Council publications are not trying to become local newspapers. Their offering is different. While newspapers report on community issues, council publications offer information on how to access local public services.
Councils have to use their budgets wisely and at the same time ensure residents are aware of their services. They can do this most efficiently through door-to-door distribution of their publications.
Ashley Wilcox, chair of CIPR local public services and corporate comms manager for Camden Council.