The Editor's Desk - Suzannah Sorrell, 1 Degree

1 Degree is a new breed of gentleman's quarterly. It offers a unique blend of style features. Our ethos is: 'It is not about getting from A to B, but the style in which you do it that counts.' We offer the largest automotive section of any lifestyle magazine

Suzannah Sorrell: 1 Degree editor
Suzannah Sorrell: 1 Degree editor

Who reads the magazine?

ABC1 men aged 25 to 60 who enjoy the finer things in life.

You currently only distribute in the East of England. Why expand to London?

The capital provides an ideal target market. The magazine will be available free in places such as members clubs and country clubs.

What makes a great 1 Degree story?

An epic drive or travel feature - Top Gear-style. One of our most successful features included a look inside Ferrari HQ, followed by a 48-hour dash in a 599 to the Goodwood Festival of Speed, via the St Bernard Pass in Switzerland.

Of which story are you most proud?

An interview with up-and-coming British superbike star Leon Camier. I spent a week with him at Silverstone on an intensive rider training course. It is not just a standard 15-minute interview with a sports star.

Do you have a good relationship with PROs?

They are critical to generating the right content for our readers. Thanks to support from premium brands, hotels and motorsport organisations, among others, we offer unique stories combined with unrivalled imagery.

What are your PR pet peeves?

Supplying low quality, low-resolution images, and promising the earth and then delivering much less. Be honest and upfront about what you can and cannot do.

Media must-haves?

My iPhone and the Dave TV channel.

How are you keeping up with social media?

We have a free daily 'horse racing tip service' blog.

Contact editor@1degreeonline.co.uk

Circulation: 10,000

Lead time: Two months.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in