The public sector week

Paver Smith brought in to aid Liverpool City Council, Newham Council comms drive after G20.

Liverpool City Council has appointed Paver Smith to deliver the marketing and comms strategy to support Liverpool's multi-billion pound schools building programme. The agency won a five-way pitch. Paver Smith's brief includes staging events and producing marketing collateral, branding, a website and PR activity.

Newham Council has issued 6,000 leaflets to businesses and homes to demonstrate that the council and its members worked closely with the police and ExCeL to ensure residents and businesses did not suffer as a consequence of the G20 summit. The council also arranged for police to meet with councillors from wards closest to ExCeL to keep them informed of police strategy to deal with the event.

The Commons public administration select committee is calling for the public to send in examples of 'the good, the bad and the ugly of official language', including government letters and leaflets that are riddled with jargon. The committee intends to use the evidence to spark a debate about how government uses language, with the aim of holding one or more public hearings with witnesses. It follows the release of the Local Government Association's list of 200 words it wants all public sector bodies to avoid.

VisitEngland has launched a £3m integrated campaign that will include digital and PR activity. The campaign sets out to make Britons view spare time as an opportunity to take a trip in England. It has been built on insights gained from extensive research carried out by VisitEngland, which found that one in five people who took an overseas holiday last year would consider switching to the UK this year to save money.

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