Well-known US charity Mal-aria No More has drafted in a senior staffer at the (RED) fundraising initiative to be its first UK comms boss.
Roz Hunt is to join the charity as director of media and comms as it prepares to launch in the UK on 20 April, ahead of World Malaria Day on 25 April.
Malaria No More was established in the US in 2006 by News Corporation president Peter Chernin and Wall Street pioneer Ray Chambers. The charity's UK trustee board members include The Sun's editor Reb-ekah Wade, TV producer Liz Murdoch, music mogul Simon Fuller and Comic Relief executive director Kevin Cahill.
The charity works with the public, governments and corporations to ensure everyone in Africa has access to prevention and treatment tools by the end of 2010 and for universal elimination of malaria by 2015.
Hunt will be based in London and will be in charge of running creative campaigns to raise awareness of the disease. Malaria No More UK is open to agency support but is using expert freelancers and media partners for the launch. A spokeswoman for the charity told PRWeek there would not be any other full-time PR staff, but said the comms team would 'draw on media support through its UK board and international affiliates'.
Hunt was previously partner manager at (RED), founded by U2 frontman Bono in 2006 to help fight Aids in Africa. In this role, she focused on strengthening (RED)'s presence in Europe and worked alongside Freud Communications to deliver PR, events and comms campaigns.
Prior to (RED), Hunt undertook special projects at Comic Relief, notably as international campaigns and media officer on the Make Poverty History Campaign.
Meanwhile, Comic Relief's comms chief stepped down at the end of last week. Kristina Kyriacou had been head of media and public affairs at the charity since 2005. She does not have a new role lined up.
She has been replaced by Hannah Fox, previously head of press at The Arts Foundation.