The week in charities

BingoLotto, the TV bingo game show, has brought in Phil Hall's agency to handle consumer PR, with a focus on promoting good causes the company will support.

PHA Media will work with the National Council for Voluntary Organisations (NCVO) and the Central Council of Physical Recreation (CCPR). More than 20 per cent of gamecard sales will go to NCVO and CCPR to provide income to grassroots sport, local charities and youth organisations.

Adullam Homes Housing Association has called in Recognition PR to build awareness of services it provides across the Midlands and the North West.

Just A Drop has launched a campaign to combat UK consumers' ignorance of water issues. The water charity has previously only marketed itself in the travel industry but will now target corporate heads of CSR, the public and students.

Breakthrough Breast Cancer has launched its Fashion Targets Breast Cancer 2009 campaign. The PR team will target media consumed by women aged 18-65 who are fashion conscious and like to shop online. The aims are to drive traffic to the relaunched campaign website, millionmodelcatwalk.com, and generate sales of campaign merchandise.

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