The week in healthcare

Grand Union joint care win

US Nutrition has called in Grand Union PR to launch its joint care supplement brand Osteo Bi-Flex. The agency is rolling out a media relations campaign featuring interviews with TV journalist Angela Rippon.

Huntsworth Health is bolstering its team with the appointment of Fiona Bride as market access director. She joins the agency from her role as business unit director for market access at pharma firm Sanofi-Aventis. The agency has also taken on Maura Seldon as account director. She joins from her position as account manager at Synergy.

Reckitt Benckiser has taken on The SPA Way to handle a national PR campaign for its heartburn and indigestion brand Gaviscon Double Action. It will aim to drive sales and raise awareness of the product's benefits in comparison with other heartburn and indigestion remedies.

The Malaria Consortium has brought in Ruder Finn UK to spearhead an advocacy and comms programme around World Malaria Day on 25 April. The campaign will centre on the launch of the World Malaria Day website, which will inform, educate and mobilise the malaria community.

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