As revealed on prweek.com (7 April), Precise Public Affairs will be folded into College Public Policy, which is run by MacDuff’s APPC colleague Warwick Smith.
MacDuff and fellow Precise director Chris Lowe will now become partners in College Public Policy. Other partners at the lobbying practice are Smith, James Nason and Richard Sutcliffe-Smith.
Smith claimed: ‘Bringing together five senior players within one shop is pretty rare. Most are dominated by one or two senior players. Also, most other agencies have expertise in one area or another, but we run across the piece.’
It is expected that six-strong Precise will remain in the same offices and keep its own name, but will operate under the College Hill Public Policy banner.
The same arrangement already applies to public affairs planning consultancy Communiqué, headed by Sutcliffe-Smith, which was snapped up by College Hill last year (PRWeek, 20 June 2008). Between them, College Public Policy, Precise Public Affairs and Communiqué have a total of 17 consultants.
Both parties declined to reveal the fees involved or details of any earn-out structure. MacDuff and Lowe bought Precise from parent firm Unique Communications Group 16 months ago (PRWeek, 11 January 2008). Key clients include Scottish & Newcastle and the G15 grouping of London housing associations.