The SPA Way hired for Gaviscon brief

Household products firm Reckitt Benckiser has appointed The SPA Way to spearhead a national PR account for its heartburn relief brand Gaviscon Double Action.

Gaviscon: heartburn relief brand
Gaviscon: heartburn relief brand

The agency was awarded the account following a competitive pitch. The PR activity will be designed to drive sales and raises awareness of the product benefits over rival heartburn and indigestion remedies.

The PR programme will promote the claim that Gaviscon Double Action has ‘the extra power of two acid- neutralisers’ to treat heartburn and indigestion, and will be in tandem with the new TV and radio campaign which begins in April.

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