Target Media is the UK's largest independent entertainment media planning and buying agency, working across the film, gaming and music industries.
It plans and buys the media space for entertainment clients to advertise their latest product releases and ensure their advertising campaigns appear in the right media and locations.
Braben's brief is to promote Target Media to advertisers and the marketing departments of entertainment companies.
Braben will also raise awareness of Eyeball, Target Media's research division. Eyeball's research includes predicting trends for media usage.