APR Communications wins Bombay Sapphire

Gin brand Bombay Sapphire has appointed APR Communications to handle its UK consumer and trade PR.

Bombay Sapphire: popular gin brand
Bombay Sapphire: popular gin brand

APR will be implementing a consumer lifestyle and trade media relations campaign for the Bacardi-owned brand, which will be centred around a new partnership with Somerset House.

The programme will focus on a series of cultural events at Somerset House and will use celebrity endorsement.

Bombay Sapphire was formerly handled by Shine.

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