H&K appointed for Belgium/Holland World Cup bid

Hill & Knowlton has been appointed for the joint Belgium and Holland bid to become World Cup hosts in 2018 and 2022.

World Cup: world's biggest football prize
World Cup: world's biggest football prize

H&K is handling worldwide communications activities for the Foundation for the Candidature of Belgium and Holland 2018/2022, until the vote by the FIFA Executive Committee in December 2010.

H&K’s Amsterdam office will function as the ‘lead office’, supported by its Brussels and London offices and its global sports marketing practice.

The agency is making its entire network of 73 offices in 41 countries available for the candidature.

H&K previously supported the successful Olympic and Paralympic campaigns of London 2012 and Athens 2004.

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