Editor's Desk: Arline Usden, The Lady

The Lady leaps into the 21st century with its full-colour relaunch

Arline Usden: The Lady editor
Arline Usden: The Lady editor

Describe the magazine

The Lady is the UK's longest-running women's weekly, founded in 1885. We provide quality editorial content focusing on issues of interest to our readers. One thing you can be sure of in The Lady is that there will be no sex or celebrity gossip - this is something we feel very strongly about and believe it really sets us apart from the other women's weeklies.

You relaunched the magazine at the end of March. What changes can we expect to see?

Gone are the text heavy, black and white pages, the poor quality black and white photographs and the confused layout, to be replaced with something more modern and inviting. The magazine is now full colour and the features are more pleasing to the eye with plenty of images. It is well overdue ... we are embracing the 21st century.

Who reads The Lady?

AB demographic women, aged 45 and over.

Is there any celebrity involvement?

We shy away from using the term 'celebrity' but we do feature articles on respected people in the public eye. We have recently featured top chef Heston Blumenthal, as well as French actress Catherine Deneuve and the charismatic actor and adventurer Brian Blessed. Gardener Carol Klein has a regular column in the magazine.

What sort of relationship do you have with PR professionals?

We have a good relationship with many who come to us with well thought-out ideas. We are hoping that, now our magazine is much more relevant and has a broader appeal, we will be hearing more from PR people who work with companies that will complement our profile.

PR pet peeve?

Blanket releases that are irrelevant to our readers.

How are you keeping up with social media?

We might be coming in to the 21st century but we have not begun to embrace social networking just yet!

Lead times Four weeks

Contact edwina@thelady.co.uk.

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