The Public Sector Week

M&C Saatchi Group launches consultancy, Edge campaign to change learning system.

M&C Saatchi Group has launched Audience Communications, a PR and social marketing consultancy for organisations looking to deliver positive social change. The consultancy specialises in public health, arts, criminal justice and youth issues. It is being led by Ed Gyde, former board director and head of social marketing at Forster.

Edge, the independent education foundation, has begun a campaign to change the role of practical and vocational learning. The campaign is reaching out to young people, teachers and parents to change the British education system. Band & Brown Communications is handling PR for the campaign.

VisitBritain, the national tourism agency, has launched an online film campaign to boost the number of visitors coming to the UK. The initiative, which ties in with British Tourism Week, focuses on five British individuals. The films feature a fish market trader, a local DJ, a yoga teacher, a brewer and a seaside chippy owner. The films are intended to give a glimpse of the British personalities tourists will encounter when they visit.

Cambridgeshire County Council's comms team has scooped the first ever Communications Challenge Award, handed out by Local Government Chronicle. The team, led by recently appointed head of comms Andy Allsopp, was assessed throughout the day on its performance in a range of tasks and emergencies, including potentially heated press conferences and the delivery of a long-term comms strategy. Allsopp said: 'I am very proud of my team. Communicators in local authorities often have a tough and sometimes thankless job and must be able to work closely together on a broad range of subjects at a breakneck pace.'

LG Communications is offering ten £100 fast-track places at its annual conference in May, to young communicators who demonstrate outstanding work. Individuals wishing to apply should ask their manager to write 200 words on why they should be attending. Submissions should be sent to

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