Posted by Dom Whitehurst
interactive.hotwirepr.com
27 March Since the London mayoral elections, the British political scene has been dominated by online initiatives. Downing Street has launched online petitions, a Twitter feed, Flickr group and YouTube Channel. There are now 42 MPs tweeting - enough for a platform called Tweetminster to have been created to monitor the activity taking place... With this depth of investment in social media, the question is not whether online marketing will play a part in the forthcoming election campaign; the quandary is what role it will play in the success of the victor.
JOINED-UP THINKING
Posted by Chris Norton
chrisnorton.biz
27 March Integration is now key to public relations. It's all very admirable, setting yourself up on Twitter, building a new fancy blog, creating a Facebook page, skinning a new YouTube channel and creating a MySpace community. However, these aren't quite as effective as they could be if they aren't integrated with each other and the rest of the PR/marcoms strategy.
THE NEXT BIG THING?
Posted by Robin Wilson
robin1966.blogspot.com
27 March I heard that this thing called Zimbio was one of, if not the, fastest growing social networks, after Twitter. I had a quick look, and first impressions are that it's a celeb news/gossip site with some social networking functionality. As a member, you can submit articles or a blog.
