The Week in Healthcare

F-H hires Edelman director

- Fleishman-Hillard has appointed David Berkovitch as an associate director in its healthcare division. He joins the agency from Edelman where he was an account director, working on clients including Bayer, Pfizer, Abbott and Unilever.

- Tudor Reilly has hired Sapna Rughani as associate director. She joins Tudor Reilly's senior team from the same role at rival healthcare shop Ogilvy Health PR. Rughani previously worked in Burson-Marsteller's healthcare practice and at Galliard Healthcare Communications.

- Road has won a brief with Rubbermaid Commercial Products to launch its microfibre cleaning technology into the UK hospital sector. The account is led by Road MD Paul Jarman. Road has also appointed Annie Aulds as senior account manager in its medical education team. She joins from Synergy.

- Axon Communications has bolstered its senior team with the appointments of programme director Claire Martin and programme executive Tanya Neves to its PR division. Martin joins the agency from PPR Hong Kong while Neves has been studying at University College London.

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