Tom Allison will join Freud as business director in the next few months. He spent three years as director of strategic comms at APCO but left at the end of last year.
He is the second big-hitter to move from APCO in recent months, after regional director of corporate comms EMEA Jon Chandler left in March to join Reputation Inc. APCO said neither would be replaced.
At Freud, Allison will work on global corporate comms clients. He will report to head of corporate Nicola Howson.
Before APCO, Allison was a senior associate director at Hill & Knowlton.