Paget Baker wins Eden Project brief

Arts specialist Paget Baker has been hired to handle the PR for the cultural programme of Cornwall attraction the Eden Project.

'Biomes': iconic Eden Project structures
'Biomes': iconic Eden Project structures

The Eden Project houses plants from all over the world in ‘biomes', which are special greenhouses. The project has attracted over 10 million visitors since it opened in March 2001.

Paget Baker will work on a brief to promote the Eden Project's collaboration with Cape Farewell, an organisation that creates art in response to climate change.

Peter Hampel, creative director of the Eden Project, said: ‘A primary focus of the Eden Project is to educate and inform the wider public of issues relating to the environment. The arts can be a fundamental part of that communication.'

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