Edelman names Pereira to global role

Edelman has named Roger Pereira as global vice chairman, reporting to the agency's president and CEO, Richard Edelman.

Pereira: newly appointed
Pereira: newly appointed

Pereira, who will remain based in Mumbai, will represent the ‘BRIC' and emerging markets for the firm in Europe and North America.

Pereira, who was previously CEO and MD of Edelman India, will also become non-executive chairman for the agency in India.

‘As we continue to work with and invest heavily in emerging markets, we believe it is important to have a strong representative voice for those markets in a global position within Edelman,' said Richard Edelman. ‘We want to not only be present in these markets, but also to be able to drive conversations around opportunities- to understand, advise and engage our clients on their presence in these areas.'

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