Immediate Future launches Twitter guide for struggling PROs

Digital PR specialists Immediate Future has today launched a Twitter guide for PROs as it said many risk getting their strategy 'badly wrong'.

Twitter: PRO's struggling
Twitter: PRO's struggling

'Twitter for PR and Marketing Professionals' provides clear advice for new users and a series of brand case studies demonstrating good and bad Twitter practise.

Also featured is a list of notable journalists to follow and a glossary of key Twitter terms.

Large sections of the PR industry are using Twitter prolifically, but Immediate Future MD Katy Howell argued that many PR professionals are failing to get the most out of the platform.

Howell said: ‘Diving head-first into the social media space is risky, if you don’t take the time to understand the environment and its nuances, you risk getting things badly wrong and damaging your brand reputation.’

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