Trimedia declines to defend Logica account

Trimedia will not defend its three-year hold on Logica's six-figure PR account, after the IT consultancy called a review of the business.

Logica: IT consultancy
Logica: IT consultancy

Trimedia divisional director Justin McKeown confirmed that, while the agency was invited to repitch, it had declined the offer. 'We think we've done what we can do and wish them the best.'

Logica UK head of PR and media relations Rima Awad explained that the pitch follows a wide-ranging review of the company's global operations last year. As part of a restructuring of its UK marketing operation, the company is reviewing all of its agency relationships, including PR and advertising.

The account is estimated to be worth as much as £250K, a figure that Awad said was ‘incorrect.'
‘We're still reviewing that at this point of time,' said Award, adding that cost was not a factor in the decision to pitch.

It is thought that three to four agencies are competing for the business. Awad declined to disclose which agencies were involved, pointing out that the ‘list is closed'.

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