Opinion: Green practice is vital for shoots of recovery

In the current economic downturn, where every penny counts, it is understandable for companies to consider cutting environmental and ethical commitments in a bid to reduce costs. My advice, however, is to not even think about this if you want to be in a strong position when the green shoots of recovery start to show.

In a challenging economy, raising corporate and brand awareness becomes integral to survival and following responsible business practice can help companies create long-term competitive advantage and generate commercial opportunities. Businesses that do not do this will suffer during the recovery, as reducing the importance of environmental concerns compromises brand values. This tarnished reputation and shift in focus will be difficult for companies to repair.

Additionally, an awareness of green credentials can save companies money. With fluctuating energy prices, energy efficiency can cut costs quickly. Everyday differences move from being important to imperative during a recession due to the cost-saving benefits. It is a no-brainer to me.

Anita Woods, MD, William Murray Communications

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