Space Barons:

Hugely successful website to accompany men's mag GQ

Who are the web barons?

Camilla McPhie is editor. Entertainment and lifestyle writer is Jamie Millar and entertainment channel manager is Tony Cross. GQ writers also contribute.

Get the tone right

After a recent overhaul in design and content, the site has been arranged into 14 parts, including new fashion, travel and food and drink sections. The typical GQ reader is a high earning, stylish man-about-town, so think Formula 1, New York City and Tom Ford's latest jeans.


'We are always open to PR pitches but do your homework properly before getting in touch,' says McPhie. The GQ brand is stronger than ever with recent ABC figures showing growth in both the site and the magazine.

Staff Three
Unique users 500,000 a month
Contact and

PR friendly score 8/10

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