The Week in Technology

Equinix, the data centre provider, has brought in Johnson King to handle its PR across Europe. The brief is to build the brand's awareness among enterprises, telecoms operators and internet service providers. Johnson King will focus on promoting outsourcing to a specialist data centre provider as a way to help firms reduce expenditure.

Emailvision, the email marketing service company, has hired Lewis Manchester following a competitive pitch. The agency's brief is to position Emailvision as a global leader in on-demand software for email marketing. Lewis will target the print and online media, trying to build the brand's credibility through social media strategies.

Rising Star Games has signed up youth specialist Making Waves Communications for a PR and marketing campaign. The brief is to promote Rising Star Games as 'the home of Japanese games'. The company is behind game franchises Little King's Story and Harvest Moon.

Marks & Spencer has teamed up with financial advice website to launch an online TV show to provide financial advice and information to the company's employees. The show, Make your M&S Shares Work For You, answered questions that had been submitted in advance on topics such as tax, how to minimise liabilities and financial planning.

Total Hotspots, the hotspot directory, and social search tool Rummble have jointly brought in Six Degrees to launch a Wi-Fi hotspot search application for the iPhone. The tool includes features that allow users to quickly add, rate, review or photograph hotspots.

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