Voluntary Sector: The Week in Charities

The Alzheimer's Society has launched its first TV ad to help it reach new audiences including MTV viewers. It is targeting online media to publicise the ad and offering the opportunity for outlets to stream the ad through their own site.

Orange's former head of corporate comms Scott Jacobson has joined first-aid charity St John Ambulance as its first director of marketing, comms and fundraising. Jacobson has also worked at Ketchum, Coca-Cola and GolinHarris.

Africapractice, the pan-African agency that handles corporate citizenship and environmental consulting services, has merged with Nigerian firm Richardson & Briggs. The outfit, AfricapracticeR&B, will provide corporate comms, investor relations, public affairs and issue management.

Scottish Refugee Council media officer Aideen McLaughlin has left to join Oxfam in Scotland as its media and new media officer. He joins next month.

Mildmay Community Partnership, a community regeneration charity, has launched an urban rugby project to promote the social benefits of participation to under-represented communities. Kudos Integrated will promote the initiative and help secure sponsorship.

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