Microsoft's £2m account

Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites for an account believed to be worth around £2m a year.

The computing giant previously used The Red Consultancy for its online business in the region, but this is being subsumed into a wider consumer and online division.

This process represents the latest in a flurry of repitching activity from Microsoft. The pitches are understood to have been driven by head of international PR Oliver Roll.

'With a new consumer and online division it seemed a good time to look for a new PR partner,' said Ngaire Moyes, Microsoft's EMEA PR director.

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