Borkowski snaps up events firm Beatwax

Borkowski has bought events marketing agency Beatwax in a move seen as a sign that PR agencies are increasingly looking to diversify.

Acquisition: Mark Borkowski
Acquisition: Mark Borkowski

As revealed on prweek.com (23 March), Beatwax’s nine staff will move to Borkowski’s Clerkenwell offices at the ­beginning of April.

Beatwax offers events, brand and media partnerships, online comms, guerilla activity and PR stunts. Clients include Disney, 20th Century Fox and Sega.

It is believed Beatwax and Borkowski, founded by Mark Borkowski, started talking at the 2008 PRWeek Awards.

Beatwax MD Michael Brown said: ‘With the constant search for value in these times, clients are looking for a broad set of skills. In the past, Borkowski would have outsourced some of these disciplines. Who can afford to do that now? This is a sound strategic move.’

PRCA comms manager ­Richard Ellis said: ‘A significant number of agencies are looking at diversification, particularly when there is more competition for work. Flexibility in the agency armour is good news, because it offers better services for clients.’

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