Fredericks Dairies briefs Taylor Herring

The UK's largest independent ice cream producer Fredericks Dairies has called in Taylor Herring ahead of an expected 'bumper summer' for ice cream sales.

Federici: new brand of ice cream
Federici: new brand of ice cream

The company's analysts are predicting a rise in ice cream sales this summer, because they believe Brits will ditch expensive European resorts in favour of British seaside towns.

Taylor Herring will handle a national and regional PR campaign that includes stunts, events and online elements for Cadbury's Flake 99 and Del Monte Fruit Smoothie products. It will also oversee the launch of Federici's, a brand based on a 100-year old Italian recipe.

This is Taylor Herring's first FMCG client, and its second broader consumer sector client after it was picked by retailer TK Maxx to promote its charity partnership with Comic Relief last month. It is traditionally known for its work in the entertainment sector.

Account Director Kat Taylor and a team of four will report directly to Jacqueline Walters, marketing manager at Fredericks Dairies. Walters said of the agency: 'The brand sparkle that they deliver for entertainment and media clients caught our eye and we wanted a dynamic creative approach that is line with our own vision for these leading brands.'

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