Bell Pottinger backs Celerant UAE growth

Bell Pottinger has won a brief to support management consulting firm Celerant as it establishes its operations in the Gulf.

Abu Dhabi: Celerant branching out to the Gulf
Abu Dhabi: Celerant branching out to the Gulf

Bell Pottinger Middle East's Abu Dhabi office will advise Celerant across a broad range of strategic communications challenges as the firm seeks significant expansion in the region.

In Abu Dhabi, Celerant will focus initially on the energy and petrochemical sectors, though it will also be seeking opportunities to work with government and business in implementing its change management programmes, for which its client roster has included NASA, the US Air Force and two F1 teams.

Justin Doherty, Abu Dhabi director for BPME said: ‘Bell Pottinger Middle East will be drawing on its rich understanding of the UAE and the wider region in order to help Celerant engage effectively with its audiences in the media and the wider business community.'

Established in 1987, Celerant has grown a worldwide business, with this latest opening taking its number of offices to 12 across the US and EMEA.

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