Threepipe wins Dunlop, Slazenger and Carlton tennis brief

Threepipe has picked up a consumer brief for three International Brand Management Limited (IBML) tennis names.

Jamie Murray: sponsored by Dunlop
Jamie Murray: sponsored by Dunlop

The firm has drafted in Threepipe to provide ongoing PR support for Dunlop, Slazenger and Carlton, which form part of its sports and lifestyle portfolio.

Threepipe will develop integrated comms plans for the tennis and badminton brands to reinforce their positioning as market leaders, with an emphasis on product technology, performance and design.

Social media, product PR and grass roots initiatives will form part of the campaigns, alongside activity to leverage each brand's sponsorship properties, including Slazenger's 107 year association with The Wimbledon Championships.

The account will be headed up by Threepipe co-founder Eddie May, who will report into IBML marketing manager Ben Fell.

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