MTV brief for Onlinefire

Creative online PR agency Onlinefire has been appointed to promote the launch of a new MTV show.

Motorcycle stunts: one of the Nitro Circus challenges
Motorcycle stunts: one of the Nitro Circus challenges

A ‘thinking man’s Jackass’, Nitro Circus will see adrenaline junkies hunt for the ultimate stunt, led by motorcycling champion Travis Pastrana.

Onlinefire, part of the Eulogy Group, were approached by MTV to generate online buzz through an exclusive blogging event and a social media outreach campaign.

Director, publicity, MTV said: ‘The target demographic for Nitro Circus consumes a huge amount of their media and information online, making social media the perfect vehicle through which to reach them.’

The show will run on MTV One.

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