The agency will handle consumer PR across the company's portfolio including Ainsley Harriott's range of cous cous, dinner kits and soups, Granose and MugShots. It will also launch a range of new products throughout the year.
Biss Lancaster won the pitch following a six-way competitive pitch that included Brahm and Wilde PR.
The account will be led by director consumer and healthcare Jo Grierson. She reports to marketing director Henrik Pade.