Schwartz picks Tonic for healthy eating brief

Spices brand Schwartz has appointed Tonic Life Communications to handle a UK health and wellness brief.

Schwarz: spice brand
Schwarz: spice brand

The brief is part of a new marketing campaign to promote the ‘Secret of spices' and is designed to drive consumer awareness of the brand, concentrating on key messages around healthy eating.

PR activity will include media education events, an extensive media relations programme targeting consumer glossies, lifestyle publications, retail and trade magazines as well as radio and online.

Tonic Life Communications CEO Scott A. Clark said: ‘The campaign will aim to inspire and educate consumers when it comes to spices complementing a healthy balanced diet. Typically thought of in terms of culinary benefit, the nutritional properties of herbs and spices are often overlooked.'

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