1. The Aer Lingus and Ryanair battle is heating up. Aer Lingus' PR team Golley Slater organised 999 people to wear nothing but shamrocks to promote its £9.99 deals. The airline's corporate affairs director was warned by police that total nudity would incur a fine for 'indecent exposure'. Speaking of which, The Sun alleged that one Ryanair stewardess was a secret porn star.

2. It is official. British Archers are a bunch of Eggheads. A team from Archery GB have become the first sports governing body representatives to appear on the BBC quiz show. It was the brainchild of the Archery GB's PR team Red Alert Media, who wanted to raise the sport's profile.

3. 'Strictly Come Irish Dancing,' face painting, U2, Eamonn Holmes... Scottish agency Profile Plus spent last weekend furiously publicising St Patrick's Day celebrations in Glasgow, having won a brief with Tourism Ireland.

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