In my sector (exams), the regulator undertook reassuring comms and perception surveys instead of taking the kind of action that actually delivers confidence.
It has now been dissolved and a totally new regulator is being created in Parliament. We work in a great profession, but comms cannot conceal a negative reality. It is by policing competently, regulating well, making good steel or whatever, that confidence is created. Comms exists to tell people about that reality and contextualise it, not substitute for it.
Bene't Steinberg, group director, public affairs, Cambridge Assessment