CIPR-approved degrees instil a number of key business skills such as strategic thinking, accountancy, law and PR in practice. Combine that with a year in industry, which many courses offer, extracurricular activity and a thirst for the industry and learning, and what else could employers want?
Students need to take responsibility for themselves to stand out. They should not lose out on jobs just because they have chosen a degree in something they want to do. Rather than knock graduates' confidence at a time when they are looking for jobs, we should be thinking how we can better educate those who knock us as a profession.
Lisa Pantelli, consultant, Midnight Communications